Breathing: Innovative Chinese Spirits Bottle and Box Design

Revolutionizing Traditional Chinese Liquor Packaging

Inspired by the lively and carefree nature of fish in the sea, Sihui Li's "Breathing" design aims to create an impressive and fun experience for Chinese liquor enthusiasts. Breaking through the constraints of traditional packaging, this design combines interactive functionality, innovative aesthetics, and environmentally friendly materials to revolutionize the way Chinese spirits are presented.

The "Breathing" design stands out with its unconventional use of materials, reducing production costs while maintaining a high level of quality. The clear glass bottle and edible silica gel create a visually striking combination, while the environmentally friendly cardboard box adds a touch of sustainability. This unique combination of materials not only enhances the product's visual appeal but also ensures its portability.

The bottle measures 200mm in height and 80mm in diameter, while the box stands at 400mm in height and 130mm in width, providing ample space for the bottle and adding to the overall visual impact of the design.

One of the standout features of the "Breathing" design is its interactive nature. The handle of the wine box resembles a fish tail, while the glass bottle takes the form of a fish. This playful and convenient design allows users to carry their favorite Chinese spirits with ease. No additional bags or containers are needed; simply grab the fish-tail handle and take the bottle and box wherever you go.

Developed in China between September and October 2015, the "Breathing" design is the result of extensive research and creative problem-solving. Sihui Li aimed to stimulate customer interest in buying Chinese liquor by offering a fresh perspective and a delightful experience. By incorporating multiple materials and unique shapes, this design appeals to a wide range of customers and leaves a lasting impression.

The "Breathing" design has received recognition for its ingenuity and creativity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2017. This prestigious accolade is bestowed upon designs that demonstrate outstanding technical and creative skills, contributing to improvements in quality of life and making the world a better place.

With its innovative approach to Chinese liquor packaging, the "Breathing" design by Sihui Li sets a new standard for the industry. Its combination of interactive features, portability, and environmental consciousness offers a refreshing and enjoyable experience for Chinese spirits enthusiasts.